(PRODUCT) RED

Actually, sometimes watching CNN can give you some useful information ....
I caught Larry King Live on the weekend. Guests: Bono and Bobby Shriver. They have launched (PRODUCT) RED in the US and the UK, and I think also in Canada (to be verified). The idea is that some big successful companies (like Motorola, Gap, American Express, Emporio Armani, Converse, Apple) have created some specific (RED) products that when sold to the public, part of the profits go directly to The Global Fund to fight AIDS in Africa. (RED) is not a charity, it is a business model: the public buys (RED) stuff, the companies donate part of the profit to the Global Fund, the fund distributes the money to several HIV/AIDS projects in Africa (for example to Rwanda where anti-retroviral treatments are given to children and adults in a third of the country).
So, here is a way of feeling really good about consumerism - your money is doing good in Africa.
And, worth noting, some of the (RED) products also come in other colours besides red.